Log on to Cyber Monday to build staff morale, says KPMG

Log on to Cyber Monday to build staff morale, say...

KPMG’s Ingrid Waterfield argues that restricting employees access to shopping sites during working hours may be doing more harm than good to business productivity.

Also on KPMG.com

Ahead of Cyber Monday, which is widely regarded as the busiest online shopping day of the year, KPMG’s Ingrid Waterfield argues that employers who restrict access to shopping sites during working hours may be doing long-term harm to business productivity.

Ingrid, a director in KPMG’s People Powered Performance team, says: “If organisations are more concerned with the hours put in by staff, than the results they deliver, the likelihood is that employees will find subtle and subversive ways to undertake personal tasks when they should be working.

“It’s much better to ensure staff are aware of the impact that excessive time spent on personal tasks can have – but not to the point of being patronising or introducing seasonal bans on internet access. simple reminder of company policy and clear articulation of results expected should suffice. At the same time, by opening a window of opportunity for staff to shop online during the working day, employees are more likely to appreciate the ‘permission’ they have been given to take advantage of Cyber Monday bargains. The result is likely to be greater loyalty and commitment which, although it may not last for life, will not just be for Christmas.”


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About KPMG

KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with approximately 11,500 partners and staff.  The UK firm recorded a turnover of £1.8 billion in the year ended September 2013. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 155,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such.

This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.

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