“The ONS statistics show that the effects of the economic recovery are feeding through to the retail sector. Retailers delivered a solid sales performance in April, undoubtedly helped by Easter and the good weather.
“This is very much a sentiment led recovery for the retail sector. While wage growth is lending a helping hand, ultimately consumers need to feel confident enough to spend their hard earned cash, especially when it comes to non essential big ticket items. If the good news keeps on coming and the economic recovery remains on track, this will be a good year for the retail sector.
"Areas of concern do remain, however. Some of the bigger grocers are propping up sales volumes with heavy promotional campaigns. This strategy is prompting some unease within the investor community, who are waiting to see how these price cuts will impact the grocers’ bottom line. However, whilst they may not be welcomed by investors, these price wars are good news for average consumers, who are being heavily courted with discounts and offers for their custom.”
Zoe Sheppard, PR Manager at KPMG
T: +44 (0)117 905 4337
KPMG Press Office : +44 (0)20 7694 8773
KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with approximately 11,500 partners and staff. The UK firm recorded a turnover of £1.8 billion in the year ended September 2013. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 155,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.
This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.