Online advertising will extend its grip over the market

Online advertising will extend its grip over the ...

Advertising is becoming more sophisticated, slowly replacing newspaper advertising by online advertising

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Press Release

David Elms, KPMG’s UK Head of Media comments on the back of reports that UK mobile ad spend forecast is going to overtake newspaper expenditure for the first time:

“These figures don’t come as a surprise and are in line with what we are seeing in the market. The benefits of online advertising are becoming increasingly obvious, notably its speed and immediacy, and its highly targeted nature especially if location based."  

“The figures don’t mean the ‘death knell’ for newspaper advertising (which is a relatively small proportion of the market anyway). They rather highlight the increasing sophistication of advertising, that is in fact being embraced by traditional media including newspapers, as they develop new digital ecosystems for advertising."

“Online advertising is here to stay and will extend its grip over the market even further."

“In the not too distant future today’s apparent divisions between traditional media advertising & online advertising will be obsolete as they become integrated propositions for brand owners and media businesses alike.”


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For further information please contact:

Katrin Boettger, KPMG Press Office

T: 020 7896 4232

M: 07824 475168



KPMG Press Office: +44 (0) 207 694 8773


About KPMG

KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with approximately 11,500 partners and staff. The UK firm recorded a turnover of £1.8 billion in the year ended September 2013. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 155 countries and has 155,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.


This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.

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