Reaching out with digital | KPMG | UK
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Reaching out with digital

Reaching out with digital

Digital technologies are transforming banking. New digital strategies are needed to ensure growth and ensure banks continue to appeal to a new set of customers.

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Specialist bank

Digital technologies are transforming banking. So our client, a specialist bank with a diverse customer base, needed a comprehensive digital strategy to keep pace and extend their appeal to future customers. At stake was an ambitious growth plan: to double the bank’s balance sheet.

To understand how the bank compared with peers, we carried out a comprehensive Digital Maturity Assessment as well as analysed customer journeys across all business lines and channels. Our preliminary report identified the key gaps between our client and competitors, and highlighted priority areas for improvement.

This initial analysis was so well received that we were asked to progress immediately to a full digital strategy, anchored to the bank’s corporate goals and incorporating prioritised objectives, future customer journeys and an analysis of future capabilities.

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