Project Sun 2016 results: Illicit cigarette market

Project Sun 2016 results: Illicit cigarette market

Project SUN is KPMG’s annual study that estimates the scale and development of the illicit cigarette market in the EU, Norway and Switzerland, commissioned by the Royal United Services Institute for Defence and Security Studies.

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Project SUN is KPMG’s annual study that estimates the scale and development of the illicit cigarette market in the EU, Norway and Switzerland, commissioned by the Royal United Services Institute for Defence and Security Services. 

Key findings:

  • Counterfeit and contraband (C&C) declined by 8.8%, to 48.3 billion cigarettes in 2016, but still accounted for over 9% of total consumption 
  • C&C continued to account over 9% of total consumption, representing a tax loss of up to €10.2 billion, making illicit trade one of the largest major competitors within the cigarette market
  • In many cases illicit trade hotspots remained while the brands and countries of origin changed, demonstrating how local demand for illicit cigarettes continued despite the changing routes and sources used by cigarette smugglers
  • Organised crime groups engaged in the illicit cigarette trade are increasingly diverse in the routes and methods they employ and in the products they manufacture, transport and sell

To read more download our Project Sun: A study of the illicit cigarette market in the European Union, Norway and Switzerland 2016 results.

Project Sun 2015 results

Project Sun 2015 results

A study of the illicit cigarette market in the EU, Norway and Switzerland

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