Secrets of outstanding US customer experiences | KPMG | UK

Discover the secrets of the USA’s outstanding customer experiences

Secrets of outstanding US customer experiences

US companies are famed for their customer experience. So what can British companies learn from their American counterparts? This report suggests some answers.



Managing Director KPMG Nunwood

KPMG in the UK


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US Nunwood report

The defining trait among America’s best this year seems to be their ability to make a thousand parts move as one towards a common goal: to connect their people to the customer. They understand that every customer experience is the sum of several smaller experiences. It is this attention to detail – to get each ‘micro experience’ right – that gives them a competitive edge.

Based on the opinions of more than 7,500 customers, commenting on over 240 brands, the 2016 US Customer Experience Excellence analysis reveals the brand leaders, and how they …

  • build an organisation without silos
  • use technology to innovate 
  • align employees with customer experience



Register for our upcoming webinar

Harnessing the Power of the Many - Thursday 19th May at 12pm

Access the 2016 UK analysis

Harnessing the Power of the Many - Customer Experience Excellence Centre 2016 UK Analysis

This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.

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