The financial services industry can only help close the savings gap if it engages customers around its long-term savings, wealth and investment products.
The long term savings industry can help close the savings gap if it engages customers around its long term savings products. KPMG Nunwood’s exclusive research into customer experience shows some businesses already have a platform to deliver that engagement but there is work to be done.
Addressing the "customer experience gap" is a vital step on the road to closing the savings gap. Our report shows that some UK financial services businesses are delivering the kind of outstanding customer experience needed to help bridge the savings gap. However there is an opportunity for savings and investment businesses to benchmark themselves against the best in other countries and sectors to become market-leading.