Unlocking the potential of pricing

Unlocking the potential of pricing

While our previous report, The 10% Profit Opportunity, described the potential prize, Unlocking the Potential of Pricing seeks to identify the organisational, behavioural and psychological barriers that are preventing companies from improving the effectiveness of their pricing and suggests how they can be overcome.

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Partner, Strategy Group

KPMG in the UK

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unlocking the potential of pricing

Key highlights

  • 60% of executives believe they could improve profitability by 5% or more through more effective pricing.
  • 40% of companies have not moved beyond eons old ‘cost-plus’ as their core pricing method.
  • 40% do not have a dedicated pricing team or function.

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This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.

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