62 percent of technology leaders expect disruption to their businesses in the next two years. The pace of digital disruption is accelerating. CIOs must look beyond “business as usual” IT to work with the CEO and CMO to enable end-to-end digital transformation.
The pace of digital disruption is accelerating. That’s the warning in the KPMG report Digital Business, which shows that 62 percent of technology leaders expect disruption to their businesses in the next two years.
Yet, as the survey also shows, it’s the Chief Marketing Officer (CMO), not the Chief Information Officer (CIO), who is most likely to be leading a company’s digital business strategy.
It’s a statistic that reflects a growing business awareness of the need to be customer-centric, when planning a ‘revolutionary’ approach to growth.
But businesses embarking on digital transformation also need to think enterprise-wide. Digital transformation is about end-to-end processes representing the whole value chain, not only customer-facing apps and channels.
This creates an opportunity for CIOs to redefine their role beyond “business as usual” IT.
Pillars for success
KPMG has identified four key “pillars” that companies need for digital success:
These pillars present opportunities for the CIO. For example, just 27 percent of technology leaders say they have an “enterprise-wide” digital strategy; so CIOs can work with the CEO to develop this.
Technology leaders also cite a “lack of vision” as the biggest challenge they face when responding to digital disruption so there is work for CIOs to do in promoting digital vision at board level.
Our report defines six steps that CIOs can take now: