Pricing

Pricing

How do you maximise profitability through pricing? We interviewed 300 executives to uncover their views on opportunities and challenges.

How do you maximise profitability through pricing?

Unlocking the potential of pricing

How do you maximise profitability through pricing? In our second examination of pricing strategies we interviewed 300 executives across a range of sectors to uncover their views on the opportunities and challenges in putting together more ‘sophisticated’ pricing plans.

Key Findings:

  • 60 percent of those interviewed believed they could increase profitability by 5 percent or more through more effective pricing (compared to 70 percent in 2013)
  • 25 percent believing they can increase profitability by 10% or more
  • Almost half (44 percent) of UK businesses reported challenges in setting the optimum pricing strategy, due to volatile economic conditions.
  • Disruptive technologies and business models were the most common reasons given by UK companies for changing their pricing strategy (30 percent)

 

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KPMG’s new-look website

KPMG’s new-look website

Unlocking the potential of pricing

This report seeks to identify the barriers that are preventing companies from improving the effectiveness of their pricing.

 
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Article 1: Who leads Pricing?

The first challenge to effective pricing is accountability, or rather the lack of it.

 
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Article 2: Pricing climbs the organisational ladder

The established contenders to lead pricing all struggle to do the job. It is time to rethink.

 
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Article 3: Is there more to be done?

The issue of ownership is not the only thing preventing companies from achieving great pricing results.

 
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KPMG Slant

SLANT tackles different issues and offers insights while aiming to spark ideas.

 
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Robert Browne

Robert is the Strategy lead for the Industrial Manufacturing sector.

 
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Edoardo Poli

Associate Director

 
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Mukarram Bhaiji

Mukarram is a growth and pricing strategy specialist.

 
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Strategy

Strategy crafted for challenging realities

 
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