Pricing | KPMG | UK

Pricing

Pricing

How do you maximise profitability through pricing? We interviewed 300 executives to uncover their views on opportunities and challenges.

How do you maximise profitability through pricing?

Unlocking the potential of pricing

How do you maximise profitability through pricing? In our second examination of pricing strategies we interviewed 300 executives across a range of sectors to uncover their views on the opportunities and challenges in putting together more ‘sophisticated’ pricing plans.

Key Findings:

  • 60 percent of those interviewed believed they could increase profitability by 5 percent or more through more effective pricing (compared to 70 percent in 2013)
  • 25 percent believing they can increase profitability by 10% or more
  • Almost half (44 percent) of UK businesses reported challenges in setting the optimum pricing strategy, due to volatile economic conditions.
  • Disruptive technologies and business models were the most common reasons given by UK companies for changing their pricing strategy (30 percent)

 

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