Global Consumer Executive Top of Mind Survey 2015

Global Consumer Executive Top of Mind Survey 2015

For the third year, KPMG and The Consumer Goods Forum have conducted a study of 539 executives from the consumer goods industry to help companies better understand the ever-changing impact of disruptors, competition and the economy on their companies’ strategic priorities.

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Top line growth is the key goal for almost everyone in the industry, but what are the most prevalent levers for driving it?

By delving into six levers, classified as either drivers, enablers or potential derailers, the report identifies strategies likely to exert the most influence on a company's ability to grow revenues.

The strategies:

  • Drivers - consumer trust and omni-channel approaches
  • Enablers - consumer knowledge and supply chain
  • Derailers - data security, sustainability and corporate social responsibility

View the infographic of the 2015 Global Consumer Executive Top of Mind Survey results.

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