Project SUN: A study of the illicit cigarette market

Project SUN: A study of the illicit cigarette market

The 2015 Project SUN results are now available. Please see below for details.

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Project SUN is an annual study estimating the scale and development of the illicit cigarette market in the EU, Norway and Switzerland, commissioned jointly by the four major tobacco manufacturers - British American Tobacco plc, Imperial Tobacco Limited, JT International SA and Philip Morris International Management SA.

Project SUN - Results 2015

Our latest findings on the illicit cigarette market in the EU, Norway and Switzerland

 
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Key highlights - Results 2015

  • Total illicit cigarette volumes account for 9.8% of all cigarettes consumed in the EU in 2015 representing a marginal decline to 53 billion cigarettes;
  • Illicit Whites brand flows continue to represent over one third of the illicit cigarettes in the EU;
  • 28% of Illicit Whites brands flows were  cigarettes with Belarusian labelling;Cigarettes seized with OLAF support were in excess of 0.6 billion cigarettes, compared with 0.3 billion in 2014;
  • If the C&C volume in the EU had been consumed legally, an additional tax revenue of €11.3 billion would have been raised

 

Download 2014 report: Project SUN: A study of the illicit cigarette market (PDF 47.2 MB)

 

For media enquiries please contact:

Jessica Liebmann at jessica.liebmann@kpmg.co.uk

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