The Art of Conversation is a report which explores how technology is fundamentally changing the insurance market and suggests ways in which insurers can have a more effective relationship with their customers.
Technology is fundamentally changing the insurance market. One of its by-products – greatly increased customer data – provides a way of improving and developing relationships with those customers, but only if it’s used properly.
Customers are becoming more demanding at every touchpoint. The “Art of Conversation” outlines to insurers how to have a more effective relationship with their customers and match them to the right products.
This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.