Media Tracker is a bi-annual report compiled with Markit which shows that the sector is on a high, but a softening approach to adspend is threatening the outlook.
Presenting our headline UK media sector tracker, providing fresh media sector insight, from the perspective of UK marketing executives and private sector media companies. We draw upon the results of 1,500 UK households. llustrating not only, the fastest year of activity growth since 2007, but highlight a warning to the industry that the softening of adspend may threaten the future outlook.
Key data revealed:
This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.