Trusted analytics | KPMG | UK

Trusted analytics

Trusted analytics

Trust your analytics. Make more confident business decisions.

Trust your analytics. Make more confident business decisions.

More than three-quarters of CEOs say they are concerned about the quality of data they are basing decisions on, according to our 2016 Global CEO Survey. This highlights that it’s time to focus on trusted analytics.

Complex analytics underpin many important decisions that affect us as individuals, as businesses and as societies. With so much riding on the output of data and analytics, significant questions are emerging about the trust we place in the data, the analytics and the controls.

How do we know a result is right or that automated decisions are doing the right thing? What does ’right’ really mean and to what extent does it matter? Who should be the judge? As analytics goes mainstream, questions surrounding trust will continue to evolve – not only across most sectors, but also for regulators, policymakers and those who safeguard consumer rights.

Our professionals know trust underpin all data and analytics. Our Trusted Analytics article series seeks to explore and evolve key trust concepts critical to organisations and consumers as they integrate D&A into their daily decision-making.

 

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