Many companies still think of pricing as a tactical lever to drive volume. However, above all, pricing has the most significant impact on profitability and can be a source of strategic advantage. In research we conducted this year, 40 percent of companies said they could generate at least a 10 percent profit improvement through more effective pricing. Pricing should be on every board’s agenda.
Our aim is for this content to raise the profile of pricing as a strategic issue within Britain's boardrooms. As well as setting out some core pricing ideas, the articles include responses from some of our sector experts and a business intelligence expert. I hope you enjoy reading about this fascinating and highly relevant topic.
This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.