Pricing has a surprisingly low profile in UK boardrooms. Most companies think of pricing as a tactical lever and, as a result, have under-invested in pricing capabilities historically.
All these problems can be addressed through focused investment in pricing processes, tools, training and data. The potential rewards are attractive. In our recent research, 40 percent of businesses claimed the right investment could generate at least 10 percent extra profit.
This report is packed with information, data and questions you can use to develop your pricing strategy. If you’d like to discuss the potential benefits for your business, please feel free to contact Robert Browne.
This article represents the views of the author only, and does not necessarily represent the views or professional advice of KPMG in the UK.