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Regional paradigm of doing business: Sergiy Popov spoke at Forum "Development of Legal Services Market"

Regional paradigm of doing business

On 23 February, Sergiy Popov, Partner, KPMG Law Ukraine, spoke at XIV Annual Legal Forum "Development of Legal Services Market in Ukraine - 2018".

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Regional paradigm of doing business: Sergiy Popov spoke at Annual Legal Forum "Development of Legal Services Market in Ukraine - 2018"

On 23 February, Sergiy Popov, Partner, KPMG Law Ukraine, spoke at XIV Annual Legal Forum "Development of Legal Services Market in Ukraine - 2018".

Sergiy joined the discussions within Session 3 “Relations of the future: geographical dimension”. Session Moderator Tetiana Gavrysh, Managing Partner, ILF, highlighted key aspects of the discussions including factors that allow classifying companies as regional or national – client portfolio, office location, or business model; scaling models – partnership or outsourcing, representative office or independent office; criteria underlying client’s choice of a legal advisor.

In discussing client portfolio issues, Sergiy Popov said: “A Big 4” company’s business paradigm differs from that of a typical law firm. For us, a multiple engagement model is the priority. During 2017, we performed about 1,500 engagements, where 250 engagements were regional projects representing 20% of total number of engagements. We do all works using our own resources. We cannot allow ourselves to apply for outsourcing or subcontracting, since it may directly affect our brand, and that is why services to our clients are solely rendered by our staff”.

In addition, Sergiy spoke about our company’s experience in Kharkiv market: “We are rather successful in Kharkiv. During last year, our presence in the region was enhanced due to appointment of company’s representative there. Sure enough, he was not a «frontliner», as I previously mentioned, our company puts focus on team work”.

Generations X and Y issues were also addressed at the Session. All attendees emphasized that in their business they give preference to experienced lawyers. “If, for a certain reason, we are not able to provide a service to our client, we will never engage a Generation Y representative. Our partner will definitely have broad experience and solid soft skills, and be employed with a firm having the brand as strong as ours”, Sergiy Popov summed up.
 

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