The rise of the digital multi-tasker | KPMG | UA

The rise of the digital multi-tasker

The rise of the digital multi-tasker

The explosive growth in portable mobile device ownership offers more and more ways to consume media digitally. At the same time, the rapid expansion of next-generation, high-speed wireless networks enables consumers to devour media anytime, anywhere. Today’s consumers have become digital multi-taskers.

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KPMG International has been researching consumer media behavior for more than 5 years. During this time, we have witnessed the introduction of smartphones and tablets, seen social media go mainstream, and watched companies such as Netflix and Spotify provide a platform for mass consumer acceptance of digital delivery and digital business models. The continuing appetite for digital information and entertainment offers huge opportunities for media companies.


Our Digital Debate research, conducted by YouGov Plc on behalf of KPMG International, gathers the views of over 9,000 consumers across nine different markets – Australia, Brazil, Canada, China, Germany, Singapore, Spain, the UK and the US. The results help us to better understand how we consume media now and in the future, and consider the prospects for ‘traditional’ media in the face of a digital onslaught.


KPMG’s study yielded three key findings:


  1. An insatiable appetite for media
  2. The coming wave of online consumers can accelerate the digital shift
  3. Media and technology companies should cooperate to address this new wave

Read more at the KPMG's Digital Debate – The Rise of the Digital Multi-tasker


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