The Impact of Comparative Effectiveness Research ... | KPMG | UA

The Impact of Comparative Effectiveness Research on the Pharmaceutical Industry

The Impact of Comparative Effectiveness Research ...

New federal funding for healthcare reform has cast a spotlight on comparative effectiveness research (CER).

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By selecting ‘winners or losers’ among different therapeutic alternatives, CER programs will have a considerable impact on pharmaceutical companies in terms of R&D, product development, profit margins, market focus and many other factors. At the same time, CER can represent a strategic opportunity for companies to develop a patient-centric business model designed to increase their competitive advantage and position themselves for future growth.

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