Customer and Growth | KPMG | TW

Customer and Growth

Customer and Growth

KPMG offers an extensive sector-based approach that improves customer management and enhances the customer experience through the C&G framework.

KPMG offers an extensive sector-based approach that improves customer management...

At KPMG we employ a proven methodological framework called Customer & Growth (“C&G”). The most significant objectives pursued through our C&G framework are to heighten the level of contact in each channel, increase experience and quality indicators, multiply growth and profitability and boost client retention rates. KPMG offers an extensive sector-based approach that improves customer management and enhances the customer experience through the C&G framework.

 

Transforming a business by applying our solutions and methodology offers great value to organizations:

  • Differentiation in the market 
  • Greater brand loyalty 
  • Improved commercial processes 
  • Enhanced multi-channel access 
  • Knowing your customer
  • Improved client retention 
  • Higher revenues and profitability 
  • An optimized technological infrastructure 
  • Business intelligence that is of use to the business


We understand that to achieve sustainable growth you need to place customer at the heart of everything. So we specialize in designing 6 customer-centric elements that we consider fundamental for companies to drive, advance and improve their relationships with their customers.

KPMG helping you to realize the true value of your customers through

  • Identify - Customer & Revenue Growth Strategy 
    • Customer segmentation and prioritization 
    • Customer insight and profitability analysis 
    • Proposition development 
    • Sales effectiveness

  • Enhance – your Customer Experience 
    • Customer Experience and digitalized journey maturity diagnostic 
    • Customer journey re-design 
    • Managing cost to serve and operational excellence 
    • Enterprise portal re-design and transformation 
       
  • Create – value from Customer Analysis 
    • Data processing and audit to verify quality
    • Customer segmentation
    • Integrating and creating commercial data marts specific to each business
    • Predictive modeling


KPMG transforming the economics of your business through

  • Optimize – your Multi-channel sales, Marketing and Service function
    • Omni strategy
    • Brand/ agency/ digital channel optimization
    • E-commerce architecture 
    • Royalty design 
    • Digital media planning and management 
       
  • Implement– Customer-centric Operational Model
    • Omni-enterprise model design and implementation
    • Incentive change and monitoring
    • Franchising ecosystem design
       
  • Deliver– Digital-led Transformation 
    • Digital strategy and system evaluation 
    • Operational flowchart design and technology implementation
      • Digital Marketing Platform
      • Customer Relationship Management 
      • Mobile application and design
         

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