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Transforming your SaaS business: Strategic guide for optimizing business performance

Transforming your SaaS business

The SaaS business model is unique in many respects, and requires a different set of drivers and metrics to measure business performance.

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Transforming your SaaS business

The set of drivers depends on the type of company – pure-SaaS, on premise software company, integrated technology/ product company. In this report, we present a strategic framework with key drivers and metrics for increasing growth, profitability and sustainability for the SaaS business.

Companies across industries are increasingly adopting Cloud/ Software-as-a-Service (SaaS) business models to meet evolving customer needs and to benefit from high margins and monetization opportunities. The operating model required to support this new Cloud/SaaS business model requires alignment across the operating model, spanning the spectrum from products, to routes to market, to finance and support functions. More importantly, a successful SaaS business requires an operating model anchored on key drivers and metrics to measure and optimize business performance that are unique to the Cloud/SaaS business. These metrics are essential to assess progress as organizations embark on their transformation journey, and calibrate their approach accordingly.

KPMG’s new publication “Transforming your SaaS business: A strategic guide for optimizing business performance,” outlines a strategic framework to assess performance at each stage of the SaaS business lifecycle— launch, scale/optimization and stabilization. The publication defines the key metrics, their interpretation and how best to incorporate them into a SaaS business strategy to accelerate growth, improve profitability and achieve sustainability.

We hope you find the strategic drivers, metrics and transformational priorities provided in this publication valuable.

© 2017 KPMG LLP, a Canada limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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