Seeking customer centricity: The omni business model | KPMG | TR

Seeking customer centricity: The omni business model

Seeking customer centricity: The omni business model

The fourth annual Global Consumer Executive Top of Mind Survey by KPMG International and The Consumer Goods Forum looks at the impact of industry disruption on traditional business models and how business leaders are responding.

1000

Related content

customer-centricity-cover

An omni business model takes omni-channel to the next level by enhancing it with: hyper customer-centricity; seamless integration of all business systems; agile, demand-driven supply chain; CSR commitment that permeates the business; digitally advanced systems; and use of data, analytics and new technologies.  

This report is based on a survey of 400 senior consumer executives at global consumer and retail brands. Through the survey and selected executive interviews, we are able to share the insights and leading strategies of some of the world’s most advanced omni businesses. In addition, we also surveyed 7,100 consumers in 19 countries on their shopping behaviors and preferences, to see how aligned the executives’ strategies are with actual consumer sentiment.

© 2017 Akis Bagimsiz Denetim Ve Serbest Muhasebeci Mali Musavirlik A.S. a Turkish corporation and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

Connect with us

 

Request for proposal

 

Submit

KPMG's new digital platform

KPMG International has created a state of the art digital platform that enhances your experience, optimized to discover new and related content.