ASEAN markets have become more important over the past 5 years in terms of their worldwide revenue. Today’s rapidly expanding consumer class in ASEAN is looking, above all, for value, convenience, and a unique experience. These three trends are driving disruption to ASEAN markets and business models on an unprecedented scale.

Retailers who fail to respond to these trends are losing out while retailers who deliver on one or more of these trends are being rewarded — often handsomely.