Trusted analytics

Trusted analytics

Trust your analytics. Make more confident business decisions.

Trust your analytics. Make more confident business decisions.

Trusted analytics

Nearly 60 percent of today’s CEOs say they don’t have a high level of trust in their data and analytics accuracy.* It’s time to focus on trusted analytics.

Today, complex analytics underpin many important decisions that affect us as individuals, as businesses and as societies. With so much riding on the output of data and analytics, significant questions are now emerging about the trust placed in the data, the analytics and the controls that underwrite a new way of making decisions.

How do we know a result is right or that automated decisions are doing the right thing? What does “right” really mean and to what extent does it matter? And who should be the judge? As analytics goes mainstream, questions surrounding trust will continue to evolve – not only across most sectors, but also for regulators, policymakers and those who safeguard consumer rights.

KPMG’s global network of professionals knows that concepts of trust underpin all data and analytics, and accordingly, our Trusted Analytics article series seeks to explore and evolve key trust concepts critical to organizations and consumers as they integrate D&A into their daily decision-making.

Please read the articles, join the conversation on LinkedIn or on Twitter (@KPMG, #trustedanalytics), and help unlock the benefits of trusted analytics.

* CEO Outlook, KPMG International 2016

© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.

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