The rise of the digital multi-tasker | KPMG | SA

The rise of the digital multi-tasker - KPMG’s Digital Debate

The rise of the digital multi-tasker

Consumers have an insatiable appetite for media in all its forms, whether digital or offline, according to the 2013 Digital Debate, KPMG’s global survey of over 9,000 people. The report highlights a new breed of urban consumer that is gaining its first media experiences via smartphones and tablets, and has a strong preference for online content. Media and technology companies need to adapt to these changing demands while acknowledging that traditional media such as TV and print remain very popular.

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