KPMG International surveyed 6,900 respondents from 24 countries all over the world to investigate how consumers take the use of their personal data. The key findings of the survey are presented below.
According to the survey, consumers in India and Malaysia, unlike those in Scandinavia, better take personalized advertising. Contrary to consumers from other countries, Japanese consumers place much less confidence in organizations processing personal data but less often take measures to safeguard their personal data.
Russian consumers are least of all worried about the way their personal data is used (those really concerned only account for 11%). Russian respondents most confide in financial organizations. For example, 45% of respondents worldwide said that insurance companies may track their driving behavior in exchange for a lower insurance premium, even if there is a threat the police will be informed, while the majority of respondents from Brazil, China and Russia (64%) would agree to such tracking. Second in the confidence rating in Russia are state authorities. Equally, Russian respondents account for the biggest share (27%) of those who believe the law enforcement agencies request excessive information they do not really need (in China: 13%).
Russian consumers are least of all ready to inform companies on their location (32%), search queries (26%), income (20%), state of health (16%) and address (15%).