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KPMG presents the key findings of the Business Reporting Survey

Key findings of the Business Reporting Survey

The survey addresses the reasons why a gap exists between the key value drivers and the company's results disclosed in business reporting.


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The KPMG Survey of Business Reporting looks at annual reports of 90 companies from all over the world. The main topics analyzed in the survey include: the contents of an annual report, risk reporting, performance and integrated reporting. The key concern addressed is why information provided in annual reports forms the basis for short-term decisions only and why the contents of such reports do not always fully align with stakeholders' expectations.

According to the survey:

  • Only 7% of companies provided performance data on customer focus or satisfaction despite the fact that audit committees identify this as a matter of paramount importance.
  • 85% of reports did not identify brand & reputation as a key risk.
  • 21% of companies did not provide any operating measures of performance.

As the KPMG survey reveals, annual reports need not only cover historical data, but also provide management's vision for the future. This is intended to help investors get a better view of where the company is moving and what to expect in the future. 

   KPMG provides four suggestions to help improve business reporting:

  1. Align performance measures with the drivers of shareholder value. Only few companies report on achieving the key criteria for creating business value.
  2. Recognise that the financials are only the start of the story. Operational performance measures are better than historical financial data in highlighting the prospects for the company's development.
  3. Join up reporting content – don't leave unanswered questions. Many reports do not address business development matters, in particular management approaches used by the company.
  4. Refocus reporting culture. Companies should confirm that they apply a business-focused approach to preparing their statements and understand what kind of information their stakeholders expect them to provide.


About KPMG in Russia and CIS

KPMG is a global network of professional firms providing Audit, Tax and Advisory services. We operate in 155 countries with more than 162,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.
KPMG has been operating in Russia more than twenty years. For the last years KPMG in Russia and the CIS has been one of the fastest growing practices in KPMG worldwide.
In the CIS, KPMG now has offices in Moscow, St. Petersburg, Yekaterinburg, Kazan, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Krasnoyarsk, Perm, Almaty, Astana, Atyrau, Bishkek, Kiev, Lviv, Yerevan, Tbilisi and Baku, employing together over 4,000 people.

Media contacts

For any media enquiries or interview requests contact our media team at or Sabina Kasparova, Manager, PR & Communications, KPMG in Russia and the CIS, at +7 (495) 937 4477 (ext 14264), +7 (968) 6911037 or

MN – KPMG Mongolia – © 2018 KPMG Audit LLC, the Mongolian member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.

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