Turning conceptual thinking into powerful results
In April 2013, KPMG Advisory conducted research involving the finance departments of 170 Dutch companies, to which one third of respondents were in the Chief financial officer position.
The main objective of this research was to find out how financial experts perceive Big Data & Analytics in terms of the potential to gain insights from large amounts of data (obtained from within and outside the organisation) with the aim of creating additional value. Big Data & Analytics contributes to changes in information and how this information is used to create value for customers and society. The study reveals that finance functions predominantly take the lead in this field, with the IT function involved to a lesser extent.
Sander Klous, lead of the KPMG Data & Analytics, acknowledges that IT is not the natural habitat for the analysis and use of Big Data & Analytics: “Big Data & Analytics is about so much more than technology, resulting in business ownership rather than IT ownership”.