Me, My Life, My Wallet | KPMG | QM
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Me, My Life, My Wallet

Me, My Life, My Wallet

A new way of navigating the evolving consumer

A new way of navigating the evolving consumer

KPMG International’s groundbreaking Customer Inisghts program unveils a customer engagement model that identifies the complex drivers of choice that open and close the customer wallet. It is supported with fresh insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behavior. It includes surpising findings from a survey of 10,000 people across the U.S., U.K., India and China.

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