global-rules-of-competitiveness-embrace-GCC-chemicals | KPMG | QA

Global rules of competitiveness embrace GCC chemicals

Competitiveness in times of levelling differentiators.

Competitiveness in times of levelling differentiators.

Competitiveness in times of levelling differentiators.

Globally, chemicals companies’ growth will beless and less nurtured by breakthrough productinnovation. M&A is becoming an alternative tofill this gap. This global phenomenon coincideswith diminishing availability of local feedstockin the MEA/GCC and a melting advantage of it,compared to other regions. Margins are also underpressure from lower prices due to lower oil prices.

These challenges trigger MEA/GCC players torethink their global competitiveness and futurestrategic positioning. Analyses along dedicatedbusiness models can help find the right directions.The respective measures will ultimately makethem better companies reaching a next level ofprofessionalism and globalization.

We already observe a convergence of the global chemicalsindustry, where competitiveness is now a matterof mastering a larger number of disciplines ratherthan only a few.

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