Winning customers over requires innovative thinking | KPMG | QA

Winning customers over requires innovative thinking

Winning customers over requires innovative thinking

Disruption looms in banking. If a bank fails to engage with its customers, it will lose them. This report demonstrates how to secure the process efficiencies that bring an idea or strategy like this to life.

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By Mitch Siegel, Principal, Financial Services Strategy Leader, and Larry Walker, Advisory Managing Director

As the mortgage lending industry continues to work through myriad challenges, one clear truth is emerging: customers will be won or lost based on how easy lenders make it to engage with them. Almost every other aspect of consumers’ lives is becoming faster and easier, and they are carrying those expectations over to mortgages. The decades-old business model used by mortgage bankers just isn’t inadequate anymore, and this article explores how process efficiencies are the key to winning today’s borrower and the borrower of the future. 

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