New Horizons is the annual research project led by KPMG on the potential of collaboration between corporates and startups in the Netherlands.
In 2015, the study comprised an online survey of 137 startups that responded to questions on their successful and unsuccessful experiences regarding collaborations with large organisations. The purpose was to find the key success factors in building a fruitful startup-corporate collaboration. Today many corporates have a dedicated innovation team that is often tasked with driving an innovative culture internally and stimulating the influx of external innovation. The good news is that Startups now have a natural point of entry when trying to convince large organizations to undertake cooperation.