Collaboration between corporates and startups is mainly superficial. On the face of it, the worlds seem avidly engaged in sounding each other out. Yet closer observation reveals loads of window dressing, as collaboration is frequently sought in 'easy' territory only rather than as a way to crack major strategic problems.
New Horizons is the annual research project led by KPMG on the potential of collaboration between corporates and startups in the Netherlands.
In 2015, the study comprised an online survey of 137 startups that responded to questions on their successful and unsuccessful experiences regarding collaborations with large organisations. The purpose was to find the key success factors in building a fruitful startup-corporate collaboration.
We also conducted in-depth interviews with visionary players using the penta helix model to gain insights from different perspectives and viewpoints: corporates, startups, academia, investors and the state. The key findings are presented in this chapter.
We found that almost 90 percent of corporates required startups to enable them to innovate. Here are five recommendations based on our experience from working intensively with large organisations and startups, a series of interviews and the startup survey:
Startups must also do their bit. We have five recommendations based on
our research among startups and the interviews and experience.