Bridging the Gaming industries for millenials

Bridging the Gaming industries for millenials

18 November 2016, 3:30PM - 4:00PM, CET

This session will look into the power of game mechanics and how to engage the masses for small sums, with high volumes. It will showcase how and why game mechanics are important features to include in an offering to millenials (which will also inevitably be the new profile of gamblers). If you were to take a random sample of millenials from a city, the majority of them would have never gambled. If you were to ask that same sample whether they have ever played a game, then they would make up the vast majority. The standard gambler profile is not going anywhere, although they are in the minority and are hard coded to believe that they can beat games like Blackjack and Slots. The thrill is undeniable, but the ability to engage a non-gambler through that same offering is difficult. Through the use of game mechanics, gamified strategies and immersive gameplay, are there ways to engage the masses to play games for small sums, but in high volumes? Could DFS and eSports be scratching the surface of something far deeper?

Panel: Jim Brown (Managing Director, Jim Brown Consulting), Valery Bollier (CEO & Co Founder, Oulala), Georg Westin (Founder & CEO, Hero Gaming Sweden), Nikolai Livori (Chief Operating Officer, Yobetit.com), Russell Mifsud (Senior Manager, KPMG Malta)

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Agenda

This session will look into the power of game mechanics and how to engage the masses for small sums, with high volumes. It will showcase how and why game mechanics are important features to include in an offering to millenials (which will also inevitably be the new profile of gamblers). If you were to take a random sample of millenials from a city, the majority of them would have never gambled. If you were to ask that same sample whether they have ever played a game, then they would make up the vast majority. The standard gambler profile is not going anywhere, although they are in the minority and are hard coded to believe that they can beat games like Blackjack and Slots. The thrill is undeniable, but the ability to engage a non-gambler through that same offering is difficult. Through the use of game mechanics, gamified strategies and immersive gameplay, are there ways to engage the masses to play games for small sums, but in high volumes? Could DFS and eSports be scratching the surface of something far deeper?

Panel: Jim Brown (Managing Director, Jim Brown Consulting), Valery Bollier (CEO & Co Founder, Oulala), Georg Westin (Founder & CEO, Hero Gaming Sweden), Nikolai Livori (Chief Operating Officer, Yobetit.com), Russell Mifsud (Senior Manager, KPMG Malta)

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