Consumer Markets Thought Leadership 2017 | KPMG | PH

Consumer Markets Thought Leadership 2017

Consumer Markets Thought Leadership 2017

The truth about online consumers

The truth about online consumers

Enabled by technology, the continued year over year growth in online shopping has been fueled by a new generation of consumers who want greater convenience, value and options. For consumer businesses, this trend poses both challenges and significant opportunities.

Competition is no longer limited to local shops during business hours. Consumers today are shopping all the time and everywhere; and in a truly global online marketplace, products can easily be purchased from retailers and manufacturers located anywhere in the world - or from those with no physical retail locations at all.

 

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The truth about online consumers

Darwin P. Virocel

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