The New Zealand agri-sector has a huge opportunity to reap billions in additional earnings each year – by capturing its “missing share” of 0.25 trillion dollars.
The latest edition of KPMG's Agribusiness Agenda issues a challenge to the New Zealand agri-sector to capture its 'missing share' of 0.25 trillion dollars.
New Zealand exported a total of $37 billion in agri-food products in 2015-yet KPMG estimates those same products ultimately generated more then 0.25 trillion dollars in retail sales when sold to consumers around the world.
Ian Proudfoot, KPMG's Global Head of Agribusiness, says this presents a clear challenge to the sector. The answer is to forge new pathways to market that close the gap between the producer and the end-consumer.
The Agenda also identifies a number of emerging, disruptive trends that are re-shaping the global agri-food industry. For example
If New Zealand primary sector can be first to capitalise on a number of key emerging trends, says Proudfoot, we could become the world's leading agri-food sector within the next 20 years.
This will require sector leaders to set bold targets for 2036-and get all New Zealanders on board with their strategy - starting today.
Download your copy of the Agenda here