The theme of volume 1 of the 2015 Agribusiness Agenda – Growing value, is shaped by two key factors facing the New Zealand primary sector.
Firstly, at the top-of-mind for many sector leaders is uncertainty around the future of the dairy sector with the unexpectedly deep decline in global dairy commodity prices, and the emergence here of new well capitalised dairy processing operations. Discussions have intensified on what the future structure of the industry will look like and whether enough is being done to maximise a sufficient share of the value the milk we produce creates.
Secondly, although the long term outlook for our primary exporters remains positive, growing value, in dairy or any of our other primary sector’s challenges agribusiness leaders to be more proactive in finding more sustainable ways to generate revenue in the future.
The closer New Zealand exporters can get to the consumers of their products will determine their long term success and the report provides insights on what a company needs to do to its culture and its DNA to become a sustainable high value enterprise. The report highlights that transforming to a high value culture is not done quickly and requires strong leadership and sustained investment in people, innovation and consumer understanding, focused towards a clearly articulated company purpose.
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