China Digital Marketing Conference 2018 | KPMG | NZ
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China Digital Marketing Conference 2018

Discover the keys to effective digital marketing in China with this intensive one-day event.

13 March 2018 - 15 March 2018, 8:30AM - 5:00PM, NZST

You’re invited to attend our 2018 China Digital Marketing Conference – brought to you by New Zealand Trade and Enterprise, in partnership with ASB and KPMG,and supported by the New Zealand China Trade Association.

Discover the keys to effective digital marketing in China with this intensive one-day event, featuringthe latest insights from local and international China specialists.

You can attend in either Auckland (13 March) or Christchurch (15 March), with the same great content and speakers in both locations.

AUCKLAND
DATE: Tuesday, 13 March 2018
TIME: 8:30am registration for 9:00am start. Networking from 5:00pm onwards.
VENUE: Pullman Hotel, corner Princes Street and Waterloo Quadrant, Auckland Central
COST: $85 plus GST per person

CHRISTCHURCH
DATE: Thursday, 15 March 2018
TIME: 8:30am registration for 9:00am start. Networking from 5:00pm onwards.
VENUE: Tait Technology Centre, 245 Wooldridge Road, Harewood, Christchurch
COST: $85 plus GST per person
 

Why attend?

China’s digital market is huge and constantly evolving. Online consumers are more sophisticated, marketplaces are more complex, and competition at all levels is fiercer than ever before.

If you want to grow your business in the Chinese market, it’s more important than ever to understand how China’s digital marketing landscape works – so you can build a marketing strategy that brings together content, community, and commerce to deliver outstanding results.

At this conference you’ll join expert speakers and New Zealand company panelists as we explore:

Content Learn how to tell an effective brand story in China through branding, storytelling and content creation – and the people and tools you need to get your message across.
Community Discover how to use Chinese social media, work with key opinion leaders, and create a community of fans – and how to get real returns on your social media investment.
Commerce Convert your digital marketing into commercial results by choosing the right business model and platforms, managing your channel partners, online and offline integration, and getting your pricing right – turning awareness and engagement into sales.

You’ll also hear from the team at Alibaba, with insights on howNew Zealand companies can make effective use of Alibaba’s platforms (particularly Tmall Global, Taobao Global and Tmall Direct Import) and new technologies and marketing tools, as well as consumer trends to beaware of in Chinese e-commerce.

The conference includes morning and afternoon tea, lunch, and evening networking with our invited speakers and guests.

REGISTER HERE    VIEW PROGRAMME

Registrations for these Auckland and Christchurch events will close on 15 February 2018.

Please email chinadigitalconference@nzte.govt.nz with any questions. We look forward to seeing you in March.

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