Pricing | KPMG | NL

Pricing

Pricing

Creating clear, flexible, dynamic and value-oriented pricing strategies.

Creating clear, flexible, dynamic and value-oriented pricing strategies.

Many companies still consider pricing to be a tactical lever that starts and ends with setting prices. Others get stuck when it comes to investing in the necessary skills and tools. The result? Value is left on the table and price wars can ensue – not because businesses have lost control of pricing, but because they never controlled it in the first place.

In the following articles and videos, we seek to understand why pricing is so misunderstood, and discuss how your organization can benefit from more effective pricing strategies.

Articles:

Video:

  • Price is not as important as you think: Puts forward the case as to why price should be just one component of a progressive and effective pricing policy.
  • The price isn’t right: Watch the video below that sets out why pricing should be on every CEOs agenda and needs to be considered as more than a tactical lever to drive volume.

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