Reaction | KPMG | NL

REACTION

Reaction

What do data and analytics and changes in the personal care industry mean for chemical companies today?

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REACTION - 20th edition

In this edition, we bring a focus on the key trends in the personal care market - one of the chemical industry’s most important end markets — and look at how globalization and changing tastes for care products are providing massive opportunities for chemical producers.

We also take a look at how chemical companies are deploying the latest data and analytics tools and techniques to gain business advantage.

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