the-truth-about-online-consumers | KPMG | NG

The truth about online consumers

The truth about online consumers

Advances in technology, logistics, payments and trust — coupled with increasing internet and mobile access and consumer demand for convenience — have created a US$1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping — at every moment and everywhere.

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How do companies target Millennials who no longer trust traditional advertising? How important are payment options? Which countries are most likely to buy from foreign websites? Where are consumers willing to buy groceries online?

In this report we answer these and other questions that can help inform an online strategy that is more targeted, effective and customer-centric.

© 2017 KPMG Professional Services in Nigeria, a limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

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