Advances in technology, logistics, payments and trust — coupled with increasing internet and mobile access and consumer demand for convenience — have created a US$1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping — at every moment and everywhere.
How do companies target Millennials who no longer trust traditional advertising? How important are payment options? Which countries are most likely to buy from foreign websites? Where are consumers willing to buy groceries online?
In this report we answer these and other questions that can help inform an online strategy that is more targeted, effective and customer-centric.
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