This third edition of the report provides an indication of the Enterprise Value of the 32 leading European football clubs.
In advance of Saturday's UEFA Champions League final between Real Madrid CF and Liverpool FC, and following the success of last two years' publications, KPMG International is releasing the third edition of the “Football Clubs' Valuation: The European Elite 2018”, a report providing an indication of the Enterprise Value (EV) of the 32 leading European football clubs.
Andrea Sartori, KPMG's Global Head of Sports and the report's author, commented:
“Despite lower growth (14 percent) versus last year, the football industry continues its rise, with a second successive season of an EV increase (9 percent) for the top 32 clubs included in our ranking. Overall growth is driven by different factors, such as the increase in operating revenues of the top 32, at 8 percent. Eye-catching transfer deals and spiralling staff costs have not prevented such clubs from registering a striking upward trend, as the profits before taxes increased by some 17 times in comparison to the previous year.”
“One of the reasons for this growth can be found in the significant influence exercised by English clubs, as well as the improved financial health of many mid-size clubs within the ranking, which also reflects compliance with the UEFA FFP Regulations.”
The top three positions are again occupied by Manchester United FC, Real Madrid CF and FC Barcelona. With a 5 percent EV growth in EUR and 10 percent in GBP, the 'Red Devils', despite significantly worse sporting results compared to Real Madrid CF and a slight decrease in operating revenues, were able to slightly improve on their high level of profitability and extend their lead over 'Los Blancos'. For Real Madrid CF, winning the quadruple in the 2016/17 season came at a major cost, as the club reduced its profitability parameters and, although not significantly, their final EV (-2 percent), despite registering an 8 percent operating revenue growth. On the other hand, FC Barcelona recorded a minor 1 percent increase, while FC Bayern München have narrowed the gap and got closer to the podium.
The top 10 ranking order has not changed since last year, with Tottenham Hotspur FC taking the headlines again, displaying the highest EV increase (27 percent in EUR, 33 percent in GBP). Such an increase is even more prominent if considered over the past two seasons (61 percent or EUR 485 million).
Further down the ranking, SSC Napoli (17th by EV with 27 percent growth) becomes the second most valuable club in Italy, behind seven consecutive Serie A winner Juventus FC, and ahead of the two Milan clubs AC Milan (18th) and FC Internazionale Milano (20th). The Italian club SSC Napoli and English club Leicester City FC are the only two that recorded a pre-tax profit higher than 100 million EUR, with 101 million and 108 million respectively.
Taking a look outside of the “big guns” of European football, Beşiktaş JK's top growth (52 percent) does not go unnoticed, capitalizing on the first full season playing in the brand new Vodafone Arena and advancing to the Europa League quarter finals in the 2016/17 season.
Impact of social media on EV
Performance on social media is one of the five drivers reflected in KPMG's proprietary algorithm determining the EV of a football club. As there is a clear correlation between a club's social media presence, on-pitch success, brand value and ultimately EV, this year we have dedicated a chapter of our publication to the topic.
In total, the top 32 clubs according to EV gained close to 111 million new followers across all social media platforms, representing a 10 percent increase over the course of the period under review (from 1 August 2017 to 22 April 2018). A noticeable trend for the overall growth among the top 32 is the rise of Twitter (26 percent) and Instagram (17 percent), as opposed to Facebook's 4 percent increase.
KPMG International's “Football Clubs' Valuation: The European Elite 2018” report aims to provide an indication of the Enterprise Value of the most prominent European football clubs as at 1 January 2018.
The foundation of this report is an analysis of the latest publicly available financial statements for 39 European football clubs that meet our selection criteria, and of which the top 32 by EV are selected for the purposes of this publication. Thus, it is important to note that this report does not consider the business and sporting results achieved by each club in the 2017/18 football season.
The proprietary algorithm developed by KPMG and applied for the purposes of this report is consistent with the one applied in the past two editions. It is based on the Revenue Multiple approach and takes into consideration five football-specific metrics: profitability, popularity, sporting potential, broadcasting rights and stadium ownership.
Further details on the methodology can be found in the report here.
The Enterprise Value ranges of the 32 most valuable clubs can be found in the list below. The more detailed list of our findings can be viewed in the report.
|Position||Clubs||Mid-point EUR million||Y-o-Y change EUR (%)||Y-o-Y change local currency (%)|
|1||Manchester United FC||3 255||5%||10%|
|2||Real Madrid CF||2 920||-2%||/|
|3||FC Barcelona||2 783||1%||/|
|4||FC Bayern München||2 552||4%||/|
|5||Manchester City FC||2 160||9%||14%|
|6||Arsenal FC||2 102||7%||12%|
|7||Chelsea FC||1 765||10%||15%|
|8||Liverpool FC||1 580||19%||24%|
|9||Juventus FC||1 302||7%||/|
|10||Tottenham Hotspur FC||1 286||27%||33%
|11||Paris Saint-Germain FC||1 142||14%||/|
|12||Borussia Dortmund||1 060||9%||/|
|13||Atlético de Madrid||900||14%||/|
|14||FC Schalke 04||673||-3%||/|
|15||Leicester City FC||596||29%||35%|
|16||West Ham United FC||531||NEW||NEW|
|20||FC Internazionale Milano||491||14%||/|
|24||Athletic Club Bilbao||331||10%||/|
|30||AS Monaco FC||259||NEW||/|
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