Identifying fresh opportunities: Helping a European insurer recognize new growth opportunities in an untapped market.
A European insurance company with strong market share in the life and pensions business was seeking to drive substantial growth and diversify by using their strong brand to enter non-life insurance markets across the continent.
KPMG’s Global Strategy Group had delivered a similar exercise for the client across the life and pensions market, and the client asked for support to assess the market opportunity for the non-life landscape.
The client emerged with a clear appreciation of where the market opportunities were, along with ideas to capture them. The client was quickly able to discount non-strategic opportunities and focus on growth platforms in five specific countries, forecasted to collectively provide an annual revenue uplift of between €50–70 million by 2020.
KPMG’s work helped the client target its future investments with a roadmap for change, while creating stakeholder alignment around the company’s strategic bets to help them realize their ambitious growth targets.
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