Last Thursday 22 October, KPMG Luxembourg celebrated a double win at the Luxembourg Marketing & Communication Awards. The firm, nominated for the first time ever, was shortlisted for three awards and emerged winner in two categories: Best Event Project for its unforgettable beach, the “KPMG Plage”, and Best Customer Experience for the hologram of Prime Minister Xavier Bettel that it projected during the inauguration of its headquarters, 39JFK, in January this year.
Natacha Oskian, Director of Markets, Innovation and Communication (MIC), explained:
"Winning these awards is a huge joy for all the team – it’s the culmination of twelve months of creativity and innovation … followed by rolling up our sleeves and getting stuck in! Our philosophy is that marketing should create emotion. This involves a tight knit team working closely together to bridge the gap between the technical content and the creative wrapping. A team that masters untried and tested techniques, and has the full trust of decision-makers, who gave us a license to innovate. We’ve dared to be different … and it paid off. We couldn’t be more delighted and would like to thank the jury for picking us as winners."
The firm received the Best Event Project award in recognition of the KPMG Plage, their pop-up beach on Kirchberg. In addition to over 150 tons of sand, and palm trees in front of their building, KPMG decked out its headquarters in very simple and retro style from 3 to 19 June 2015. As well as parasols, beach huts and deckchairs, beachgoers were greeted with a wide variety of refreshment options, including BBQ, drinks and ice-cream. Sports lovers were also catered for with beach volleyball and beach tennis equipment, a dedicated pétanque terrain, and other facilities for summer activities.
The Best Customer Experience Award was given to the firm for its hologram of Prime Minister Xavier Bettel at the grand opening of its new headquarters on 29 January 2015. The hologram was the brainchild of KPMG’s in-house MIC team, whose intention was to find an innovative solution after an unexpected engagement prevented the Prime Minister from attending the opening as planned. The hologram was KPMG’s way of ensuring that guests would not be disappointed by the no-show, while also showing how technology can be used to create an unforgettable experience.
Looking to the future, Natacha Oskian revealed that KPMG has another innovative project in the pipeline:
"It’s too early yet to reveal all the details, so all I can say is this: follow the North Star and you’re in for a treat! Christmas is coming."