2015 Technology Industry Outlook

2015 Technology Industry Outlook

This is KPMG's 7th annual edition of the Technology Industry Outlook publication. The online survey provides insights from 111 U.S.-based technology executives about revenue and employment growth, attractive markets, promising applications, R&D spending, M&A, and other trends.

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This year’s survey results showcase mobile in the leading position to drive revenue growth. Respondents cited a significant broad range of emerging technologies with high potential to drive revenue over the next 24 months.

 

Key insights include:

  • The U.S. remains the top market for revenue growth, followed by Canada. Tech leaders’ optimism about growth in North America is reflected in higher investments in jobs and U.S. manufacturing operations, as well as expansion in the Midwest and the East Coast.
  • Tech leaders cite a number of transformation drivers for their organizations, with changing customer demand, maintaining differentiation through innovation and increased domestic competition leading the list. 
  • More than 9 out of 10 respondents anticipate R&D investment to remain consistent or to increase as product cycles shrink for many technologies and new products are created at faster rates.
  • Access to new customers and technologies, traditional drivers of M&A, are followed closely this year by new distribution networks as companies look to increase market share and build a strong customer base.

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