As in previous years, the Technology Industry Outlook publication identifies key trends including geographic expansion plans, emerging technology revenue streams, investment priorities and risks to company growth.
New in its 6th year, the online survey reflects the viewpoints of 100 tech industry leaders in the United States and was conducted from March to April 2014.
Key findings include:
- Data & analytics is positioned to be the greatest driver of revenue growth for the sector over the next 24 months. Cloud and mobile revenues are exceeding forecasts.
- The U.S. continues to lead as the top market for revenue growth, followed by China. Reflecting favorable conditions in Europe, the United Kingdom moved to third place on the revenue growth market list.
- The internet of things was cited by 19 percent of tech leaders as a promising growth driver. Respondents are also optimistic about medical care and automotive application growth.
- Tech leaders cited competitive differentiation and anticipating customer “wants” as leading innovation drivers. The top trends identified as risks to company growth include the speed of economic recovery and slowing growth of international markets.