The Effort to Increase Switching Costs | KPMG | KR
close
Share with your friends

The Effort to Increase Switching Costs in Telecommunications

The Effort to Increase Switching Costs

Telecommunications companies should be aware that such trend to increase the swifting costs could backfire on them.

1000

Related content

watching-mobile

When attracting customers, Telecommunications companies focus on increasing the switching costs not to lose the customers to competitiors. Increasing membership benfits and offering various promotions are good examples. 


However, according to this research paper, such actions do not always leave positive outcomes. That’s because today’s customers keep a close eye on every actions and judge the image of companies. Telecommunications companies should be aware that such trend to increase the swifting costs could backfire on them.

Connect with us

 

Request for proposal

 

Submit