This report is a paper that was published in the MIS Quarterly’s 2015 second issue of the 39th volume, under the theme of ‘Cooperative Leadership on Online Communities’.
The strategic implication of drawing positive discussion about the firm can be obtained by identifying leaders with practical influence in online communities through research, and providing them incentives. Practitioners of companies would be able to guess the leaders of online communities through the behavioral or structural variables used in this paper.
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