Companies across industries are increasingly adopting Cloud/Software-as-a-Service (SaaS) business models to meet evolving customer needs and to benefit from high margins and monetization opportunities. The operating model required to support this new Cloud/SaaS business model requires alignment across the operating model, spanning the spectrum from products, to routes to market, to finance and support functions. More importantly, a successful SaaS business requires an operating model anchored on key drivers and metrics to measure and optimize business performance that are unique to the Cloud/SaaS business. These metrics are essential to assess progress as organizations embark on their transformation journey, and calibrate their approach accordingly.
KPMG’s new publication “Transforming your SaaS business: A strategic guide for optimizing business performance”, outlines a strategic framework to assess performance at each stage of the SaaS business lifecycle—launch, scale/optimization and stabilization. The publication defines the key metrics, their interpretation and how best to incorporate them into a SaaS business strategy to accelerate growth, improve profitability and achieve sustainability.
We hope you find the strategic drivers, metrics and transformational priorities provided in this publication valuable. Let me know if you would like to review the insights of this SaaS business framework, in the context of your business.
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